Steve Jobs – The worlds greatest and worst product manager
Steve Jobs was the worlds greatest PM because he made products that sold, he managed to convince us to share his vision and go on a journey with him.
We could also say that Steve Jobs was also the worlds worst product manager, as his vision wasn’t always in line with what his customers would want (I count myself amongst these), he managed the masses by selling older technology at over inflated prices (Intel only joined recently, still no blu-ray, serious gfx cards only in the latest Mac’s, Apple TV 720p only, etc..) but through some of the greatest product management (marketing, style, etc...) he managed to convince people like me to part with their cash to purchase one or more of his products (even if I do use Windows 7 on my Mac Pro more than OSX Lion).
Who else could have convinced the world that they ‘needed’ a smart phone, a tablet or to pay double the price for an inferior PC? Microsoft tried for years through numerous leaders and failed, Steve jobs on the other hand reined supreme.
RIP Steve
Visions and missions
In many businesses you will often hear people talking about visions and missions
Very often I've heard people refer to both visions and missions being the same, they are not.
A vision is a long term, on the horizon, place you would like to get too, you plan your missions to achieve your vision.
How does this translate into the real world? In Agile terms you could view your vision as being the end objective for your product and your missions could be your theme's, release plans, Sprint plans, etc... (depending on how you do this within your business). For example;
Vision
My vision is that my e-commerce site has more features than another
Missions
To achieve my vision I will need to;
* Build a product search area
* Build a checkout process
* etc....
You will often find that your vision will be determined by the board / senior management (in alignment to the business strategy) and the missions will planned by the Program Managers, Release Managers, Project Managers, Product Managers, etc... and the execution of these missions by all of the 'doing' staff.
Good leaders (I'll be doing a post about leadership very soon) will form a vision that is 90% achievable and 10% very difficult to achieve, but pushing boundaries, as this will challenge the teams. Leaders, to make this work, put a bonus on the team achieving that additional 10% (depending how generous you feel, and if you run with minimal marketable feature sets (MMFS) then you could use everything below the mmfs line as your bonus targets).
To avoid confusion I wouldn't have visions as part of your project planning (unless your project is on a greater timescale than your companies vision, i.e. the company has a 3 year vision and your project is going to run for 5 years), as a project should really be a mission to help you achieve your business vision.
I specialise in all things Agile (XP, Kanban, Lean), in particular Scrum. I have a passion for taking on 'problem' projects / teams and turning them into a sucess as well as promoting automated test driven practices.




